DAVAO CITY, Sept. 13 (PIA)- The Department of Tourism together with the Film Development Council of the Philippines (FDCP) will be pushing for film tourism to help promote the country as a tourism destination.
"For film tourism we are now coordinating with FDCP on how can we entice our foreign producers and also local producers in featuring our tourist destinations," says DOT Assistant Secretary Roberto Alabado III.
In his speech at the star-studded 100th anniversary of the founding of Philippine Cinema held on Sept. 12 at New Frontier Cinema in Cubao, Quezon City, Alabado bared that many tourists are influenced by the films and TV shows they see, in deciding where to go for their vacation.
"In a survey of 2,000 adults commissioned by the U.K. arm of HBO entertainment, they found that one of four regularly chose their holiday destinations based on their favorite film or TV show, New Zealand topped the list thanks to Peter Jackson's Lord of the List," Alabado said.
Alabado noted that several Filipino films have featured several destinations in the country such as Baler, Siargao and Palawan.
"These were films that helped boost tourism in those places, " Alabado said.
In his speech, Alabado noted that the first films made in the country in the late 19th century were actually "tourist" films, which showed the various places and festivals in the country.
"It is very vital that we develop and execute programs that encourage foreign and local filmmakers to show the world the other side of the Philippines not just a backdrop of poverty films but a melting pot of people, beliefs, culture with breathtaking sights," Alabado said.
The DOT official said that these efforts must have sustainable tourism in mind.
"As we market our destinations, we also find ways to ensure that the range of potentially negative attributes of the type of tourism is mitigated and this is something we can work together with FDCP," Alabado said. (PIA/RG Alama)